Davina Lacey never wanted to own her own business. But when her job as a PA was made redundant when she was 7 months pregnant, she reassessed what she was doing for a living and how she wanted her life to look with two children in tow. That was when she went to her regular Studio Pilates class and a light bulb moment occurred!
“I didn’t know what I wanted to do, but when the idea of owning a franchise was put in front of me, I thought it was a low-risk business because you were using a system that was already tried and tested. In addition, it was something I loved which made it so much easier to sell it to clients”.
Davina’s biggest draw point to Studio Pilates over other fitness franchises was the safety aspect. The SP-TV system and the training of our instructors mean that all of our clients get the same ultra high level of service with every workout, no matter when they come in. That makes it great as a business owner to know that the clients are getting the best every time they walk in the door.
With high ceilings, chandeliers and beautiful wooden floorboards, clients get to indulge while they leave home for that often precious 45 min to themselves. It gives clients that element of sparkle to their sweat!
Opening up her own studio changed Davina's life in ways she never thought possible. From working in a corporate environment to being thanked for opening the doors, it certainly was a change in mindset for this mother of two. "I realised that I wasn't just doing a job and making a future for my family, but I was affecting lives and helping people make a change in themselves. That is so powerful."
A lot of people have that, uh-oh kind of moment. We think about the negatives. We think about all of the bad things that could happen. We think about how our lives can change negatively. Davina was no exception to this. Faced with negative responses from friends and family, Davina still decided to do it. "I have never been happier with a decision in my life! Take the plunge and join this incredible network!"
Studio Pilates Oxley has now been open for just over 12 months. The sales figures have exceed expectations of both Davina and her accountant! Being cash flow positive from the first month has meant that Davina's family hasn't had to worry about the Studio at all.
Following all of the daily and weekly tasks that are set for the studio meant that Davina and her team didn't need to think about what was needed to get the job done, the sales rolling in, and the clients happier than Larry ... or Davina in this case.
"I feel so blessed to be in this network with these amazing people. My team at Oxley are the most incredible people. Don't get me wrong, instructors come and go, but we get new amazing people in our team with every change. My team is the best - hands down!"
"Everyone said to me before we opened "what if you fail?" All I thought was the Pooh Bear saying ... "Oh piglet, but what if I fly?"
Since opening her studio more than 12 months ago, Davina has changed the way she lives her life. She doesn't get up and go to work to pay the bills. She gets up to hang out with a great team of people who change people's lives. She is spending more time with her family. Her children get to see her so much more than they ever did before in her old lifestyle. Davina has focused her life on Health and Fitness and ensuring that her boys know the importance of working out and eating healthily and considering what you can do to help others, rather than helping yourself.